How to Decide When to Rejuvenate the Business

For further information download FREE “How to Create and Exploit a UNIQUE STRATEGIC POSITION for Your Business”
What allows strategic innovators to predict the future is their reliance on measures of BOTH ‘strategic’ health AND ‘financial’ health of their businesses.
By adding strategic measures people it’s possible to get a couple of really powerful indicators:
1. An early [...]

Why Questioning Approaches in Business Are So Important

For further information download FREE “How to Create and Exploit a UNIQUE STRATEGIC POSITION for Your Business”
Everybody who is responsible for strategy formulation should be actively considering how to rejuvenate their businesses. In other words to seek out and be ready to allow their businesses to embark on another growth curve – and just when [...]

The imperative for creating a unique strategic position

For further information download FREE “How to Create and Exploit a UNIQUE STRATEGIC POSITION for Your Business”
It is incredible to think of Marks and Spencer, a company that had enjoyed a long history of growth and profitability, until the late 90s, slipping into decline.

Needless to say, the middle of a crisis is the worst time to [...]

What does it take to develop a Unique Strategic Position?

Good morning! Hope your New Year is going well for you.

Last time we looked at the phenomenal success of Apples’ iPhone strategy. If you remember I mentioned that I’d go a little deeper and answer the question: “What does it take to develop a unique strategic position?”

Well, you may be surprised to know, research [...]

Creating Superior Strategies

May we wish you the best of new years in 2008! And welcome to the first of a series of posts on business strategy – starting with something that may have been a stocking-filler!

Why mention the iPhone?

Apple has said that it’s on the way to selling 1 Billion iPhones in the next few months. Judging [...]

10. Systemise – And Put the Business On Autopilot

There are two ways that work should be done inside your business: by SYSTEMS and PROCESSES.
Earlier we said that if your business depends on YOU, you don’t have a business you have a job! Well the solution is to be found in setting up systems and processes.
(1) Systems take the form of manuals, written scripts, [...]

9. Assembling Your Loyal Business Building Team

Let’s say that you have good email marketing skills but few in personal selling. What would be a better use of your time – to get on with product selling and spend less time on email marketing or recruiting selling skills into the business to help you out?
The subjects of recruitment and outsourcing concerns choices [...]

8. The Secret Language Of Business Control

Do you measure the results of your business building tactics?
When you tot up your expenses, including sales costs, your marketing probably accounts for around 10% of your operating budget – if not more. But many business owners and managers don’t have much idea as to where all this money is going to, let alone the [...]

7. Powerful Marketing Strategies That No One Teaches

If your attempts to grow your business have met with sluggish results even though you have got the other result areas that are presented in this Business Growth Series in place – it’s almost certainly your MARKETING TACTICS that are holding you back and restricting you to lackluster results.
Let’s look at some of these tactics [...]

6. Create A Compelling Offer To Meet Your Customer’s Needs

So once you have found your HUNGRY CROWD …WHAT next?
The trick is to find a distinguishing benefit that conveys the problem you will solve or the “want” you’re trying to satisfy that sets you apart from your competitors. This benefit – or unique selling point (usp) is the foundation for your business for it defines [...]