What does it take to develop a Unique Strategic Position?
Good morning! Hope your New Year is going well for you.
Last time we looked at the phenomenal success of Apples’ iPhone strategy. If you remember I mentioned that I’d go a little deeper and answer the question: “What does it take to develop a unique strategic position?”
Well, you may be surprised to know, research that we’ve gained from working with hundreds of companies over the past 10 years, shows that all successful superior strategies share the same underlying principles – despite their surface differences.
My argument is that by understanding these basic principles, any director, manager or business owner can use them to design a successful strategy.
And here’s another observation…
If you’ve ever looked closely at strategic innovators, you will have noticed that formulating successful strategies is a never-ending job. Just because companies like Easy Jet or Tescos have superior strategies today it doesn’t mean to say that they will be successful tomorrow!
Far from it! Tomorrow’s success is dependent on a strategy that will be superior in tomorrow’s market; and to continue to achieve that means applying the same fundamental principles yet again to craft another winning strategy once the current strategy has run its course.
Best wishes
Andrew
