Archive for April, 2007

6. Create A Compelling Offer To Meet Your Customer’s Needs

April 27, 2007

So once you have found your HUNGRY CROWD …WHAT next?
The trick is to find a distinguishing benefit that conveys the problem you will solve or the “want” you’re trying to satisfy that sets you apart from your competitors. This benefit – or unique selling point (usp) is the foundation for your business for it defines [...]

5. Find Your Hungry Crowd – And Get Your Customers To Come To You

April 25, 2007

Every week new companies emerge selling their products and services, whatever the type of business. And there are also many successful companies out there looking to expand their businesses. Competition, both good and bad is rife!
So how can marketing help? Can you answer that one?
Simply stated the first rule of marketing is causing [...]